Expanding overseas isnt quite as difficult as it use to be if you are online and have the right partners to guide you.
Some interesting facts from some recent research show that :
- 52% of non-English speakers surveyed only buy from websites where the information is presented in their language.
- This goes up to 60% when looking at French & Japanese shoppers.
- People who have little to no English skills were 6 times more likely not to buy from English-only sites.
- These effects are apparently more pronounced, the higher the value of the item or service.
- 56.2% said that when making a purchase decision, information written in their own language was more important than a low price.
This information is particularly relevant when you take into account the fact that Chinese is the most natively-spoken language in the world; followed by Spanish and then English.
By having a website with content in Chinese, Spanish and English; you will target approximately 60% of the internet’s 1.65 billion internet users.
Food for thought.
Thats what we can do. Incorporating global strategic digital marketing to get you the qualified traffic and working with our global network to give you any physical presence that you may require.
Conrad Swailes
